Competitive Intelligence and Strategic Fitness - Evaluating the Moderating Role of Strategic Wargaming of Global Information and Communication Technology (ICT) Companies Empirical Evidence from Jordan

Abstract

The current study primarily aimed to examine the moderating role of strategic wargaming in the effect of competitive intelligence on strategic fitness of global ICT companies operating in the King Hussein Business Park in Jordan. The study population comprised all employees of the (8) global ICT companies operating in the King Hussein Business Park. The study sample consisted of (60) managers at the senior and middle management levels within these companies, selected using purposive sampling. The study instrument (a questionnaire) was distributed electronically to the sample via email, with (54) managers responding. After analyzing the responses and employing

descriptive and inferential statistical methods using SMARTPLS4 software, the study concluded that competitive intelligence positively influences the strategic fitness of global ICT companies, and that strategic wargaming acts as a moderating variable that enhances the effect of competitive intelligence on strategic fitness. Based on the results, the study recommended enhancing competitive intelligence by developing systematic mechanisms for collecting and analyzing information and linking it to strategic decision-making to raise strategic fitness, and activating strategic wargaming by enabling leadership flexibility and redirecting resources in a way that enhances the impact of competitive intelligence in achieving strategic fitness.