The role of green innovation in improving the level of company performance (an exploratory study in the Basra Paper Factory)

Abstract

The primary goal of the research is to know the extent of the impact of green innovation in improving the level of the company’s performance. The research started from a problem summed up with a set of questions, the most important of which was (What is the impact of green innovation on the company’s performance?) For the purpose of answering the research questions and achieving its objectives, the Basra Paper Factory was adopted as a field to implement the research. . The research sample consisted of individuals working in the production department, whose number was (66) as a sample responding to the research. After collecting data and information through the questionnaire form from the research sample, it was analyzed using the (Smart pls 4) program. After analyzing the results, a set of conclusions were reached: The most important of which is that green innovation, as an (independent variable), has an impact on the company’s performance as a (dependent variable)