The Effect Of Sustainability In Achieving Competitive Advantage

Abstract

The research aims to diagnose and analyze the reality of the sustainability methodology and its impact on the competitive advantage. The research problem revolves around several fundamental questions, most notably how the sustainability methodology contributes to achieving the competitive advantage in the company under research. These questions have been developed based on what was stated in the results of a preliminary survey prepared for this purpose. A standard sample of (92) individuals was elected from the senior, middle and executive management levels, and the data were subjected to descriptive and inferential statistical analysis using the (SPSS) program.Sustainability andcompetitive advantage.The most important recommendations made by the research are, to strengthen the orientation of the company under discussion towards creating the requirements for adopting the sustainability methodology in its production operations, and activating the role of the sustainability methodology in the company in question, which contributes to achieving competitive advantage