The Mediating Role of Reverse Logistics Strategies in the Relationship between Reverse Logistics Capabilities and Sustainable Competitive Advantage A Field Study at Pharmaceutical Companies in Iraq

Abstract

This study aimed to explore how reverse logistics capabilities affect sustainable competitive advantage in pharmaceutical companies in Iraq, focusing on the role of reverse logistics strategies as a mediator between these two factors. The study included all managers at all levels in these companies, totaling 450 individuals, from whom a sample of 193 individuals was appropriately selected.

Data was collected using a questionnaire, and the results were statistically analyzed using AMOS software. The results showed that reverse logistics strategies play a significant mediating role in enhancing the impact of reverse logistics capabilities on sustainable competitive advantage, and this was statistically significant at the (α ≤ 0.05) level             

Based on these findings, the study recommended increasing investment in reverse logistics technologies and improving their use within pharmaceutical companies, as well as integrating these practices into strategic plans to ensure the continuity and growth of companies in a competitive market.