The Effect Of Competitive intelligence in lmprovement Sustainable Competitive advantage

Abstract

The study aims to diagnose and analyze the role of competitive intelligence in improving sustainable competitive advantage. The problem of the study revolves around several fundamental questions, most notably what is the nature of the role that competitive intelligence plays in improving sustainable competitive advantage in the banks under study? These questions have been developed based on what came in the results of a preliminary survey prepared for this purpose. The importance of the study is represented in the field dimension based on clarifying and explaining the role of competitive intelligence and sustainable competitive advantage in banks, the field of study. As the Iraqi private banks were selected as a community to conduct the study, a deliberate sample consisting of (55) individuals from the upper, middle and executive levels of management was elected. The study reached several conclusions, most notably that there is a strong, positive and significant correlation between competitive intelligence and sustainable competitive advantage, and there is a direct impact of competitive intelligence on sustainable competitive advantage. As for the most important recommendations that the study came up with, they are paying more attention by the study sample bank departments to improve the level of implementation of the practices of the dimensions of competitive intelligence in a way that contributes to achieving sustainable competitive advantage.