The Effect of Green Logistics on Sustainable Green Performance: Mediating Role of Green Innovation A Field Study in the Municipality of Basra Governorate – Iraq

The Effect of Green Logistics on Sustainable Green Performance:

Abstract

The current study aimed to determine the effect of green logistics on the sustainable green performance of the Basra Governorate Municipality in Iraq, as well as the mediating role of green innovation in the relationship between green logistics and the sustainable green performance of the Basra Governorate Municipality. The study population consisted of (3200) engineers and administrators working in the Basra Governorate Municipality, including the city center and the districts and sub-districts of Basra Governorate, comprising (1,200) engineers and (2,000) administrators. The study sample consisted of a representative sample of (345) individuals, including (129) engineers and (216) administrators, selected using stratified random sampling. After distributing the main study instrument (Questionnaire), responses were received from (322) participants. Descriptive and inferential statistical methods were used, most notably Partial Least Squares using SMARTPLS4 software. The study reached several results, the most prominent being that green logistics positively effects both sustainable green performance and green innovation, green innovation also positively effects sustainable green performance, and green innovation plays a partial mediating role in the relationship between green logistics and sustainable green performance in the Basra Governorate Municipality in Iraq. Several recommendations were presented, promoting the implementation of green logistics in the Basra Governorate Municipality by adopting environmentally friendly operational practices to improve sustainable green performance; and supporting green innovation by encouraging modern environmental solutions and technologies, given its mediating role in enhancing the impact of green logistics on sustainable green performance.