Product quality dimensions and their impact on improving the efficiency of the supply chain (An exploratory study at the General Company for Electrical Industries)

Abstract

Organizations generally strive to adopt a Total Quality Management (TQM) philosophy to meet the challenges of competition and achieve development and improvement in their products. This necessitates that organizations focus on the dimensions of product quality and apply them throughout the entire production process, given their significant importance in gaining customer satisfaction, achieving organizational goals, and reflecting this focus on improving the efficiency of the supply chain. Based on this premise, this research sought to examine the relationship and impact between the dimensions of product quality (reliability, conformity, service, performance, and aesthetics) and improving the efficiency of the supply chain (purchasing, transportation, storage, production, and distribution) at the General Company for Electrical Industries /Al-Waziriyah. This was achieved through a survey of a sample of 75 employees within the production lines, covering both variables. The research was based on two main hypotheses: one addressing the relationship between the dimensions of product quality and the efficiency of the supply chain, and the other addressing the impact of product quality dimensions on the supply chain. Spearman's correlation analysis was used to test the first hypothesis. Simple linear regression analysis was used to test the second hypothesis, and the conclusions confirmed the existence of correlation and influence relationships between the dimensions of product quality and the efficiency of the supply chain in the General Company for Electrical Industries, the subject of the research.